Jürg Schneider

Talking about „affordability“

As we all know from personal experience, there is the “affordability shock” that can hit us if the price of a consumer item exceeds the customary price by much. Some of these items are more essential than others, of course.

There’s lots of talk about “afforda­bili­ty” the­se days, not least becau­se of Zohr­an Mamdani’s suc­cessful cam­paign to be elec­ted Mayor of New York City.

On affordability, small and large

As we all know from per­so­nal expe­ri­ence, the­re is the “afforda­bili­ty shock” that can hit us lin­ked to sin­gle con­su­mer items. Last sum­mer, for exam­p­le, I stop­ped at a restau­rant on the way back from a day trip, wai­ting for the train con­nec­tion. The bot­t­led beer I orde­red (3.3 dl) even­tual­ly cost me more than 10 Swiss francs (whe­re 6 francs would be a com­mon pri­ce). I remem­ber the sort of “what if” que­sti­on coming up: “what if ever­ything would cost 50% more than the avera­ge or cus­to­ma­ry pri­ce?” How could I afford a living in this place?
This is the anxie­ty that lies beneath the suc­cess of Mamdani’s cam­paign, among a popu­la­ti­on whe­re many are strugg­ling “to achie­ve basic sta­bi­li­ty in the essen­ti­als of their lives”. Afforda­ble pri­ces of gro­ce­ries, of public trans­port, the pos­si­bi­li­ty to have child­ca­re for child­ren of pre-school age were all tan­gi­ble ele­ments of such sta­bi­li­ty. The pro­blem is uni­ver­sal, and by no means some­thing only New Yor­kers of avera­ge or low inco­me social stra­ta are con­cer­ned about. In this case, the elec­to­ra­te was voting for the can­di­da­te who pro­mi­sed to use some public money to make the­se things more afforda­ble (or even free).

From public policy to economy to societal anxiety

Howe­ver, a sta­te or a city can only do so much with its resour­ces to address the expen­se side of the equa­ti­on. It is not in char­ge of inco­mes. This is afforda­bili­ty too, cap­tu­ring the cost of living on the one hand, inco­me on the other, and “the incon­ve­ni­ence, dis­com­fort, and inse­cu­ri­ty that come when the two are not in balan­ce”.
Isn’t the fun­da­men­tal issue facing us this: whe­ther our eco­no­mies still are or will be desi­gned to pro­vi­de enough for a living to the working and the midd­le clas­ses – some­thing that see­med to be gran­ted during lar­ge parts of the 20th cen­tu­ry in “the West”. But no lon­ger – the labor force has grown, and so has glo­bal com­pe­ti­ti­on. Add tech­no­lo­gi­cal advan­ces to it, and you get to the socie­tal anxie­ty of the pre­sent. Peo­p­le are asking, and right­ly so, what future they are being offe­red. The­re still seems to be a fair amount of faith in the eco­no­mic system, yet but the issue of social and eco­no­mic justi­ce – decent work and a life that’s afforda­ble – is loo­ming lar­ge in our socie­ties.

I have in my ear­ly rese­arch con­fron­ted the issue of “afforda­bili­ty” often, tal­king to far­mers in Indo­ne­sia, and how they were try­ing to make ends meet. Many were enga­ged in sub­si­stence far­ming and could cover their needs for food and other basic neces­si­ties. But when it came to school fees for child­ren, medi­cal expen­ses and so forth, they were strugg­ling. I could obser­ve them adop­ting stra­te­gies of occu­pa­tio­nal mul­ti­pli­ci­ty, a jar­gon term for “diver­si­fy­ing”, for exam­p­le indi­vi­du­al hou­se­hold mem­bers enga­ging in par­al­lel jobs that would gene­ra­te some cash. The dif­fe­rence to the eco­no­my whe­re I had grown up, Switz­er­land, was stark. But afforda­bili­ty is, once again, a uni­ver­sal issue, very much pre­sent in Switzerland’s part histo­ry of emi­gra­ti­on.

[1] The quo­ta­ti­ons are from Mari­lyn­ne Robin­son, “At What Cost?” New York Review of Books, Janu­ary 15, 2026, p.15. Worth rea­ding!